
As you can see, they are trying to make the letters “BLC”. This stands for “Biggest Little City.” :) I was attempting to show thier sub-culture through this picture since the “hip hop” group is known for abbreviating ideas, places, etc. and creating their own slang.
BLC:
I looked up “hip-hop” in Wikipedia and this is the definition it provided me with:
Hip hop is a subculture, which is said to have begun with the work of DJ Kool Herc, Grandmaster Flash & the Furious Five, and Afrika Bambaattaa.
The four main aspects, or “elements”, of hip hop culture are MCing (rapping), DJing, urban inspired art/tagging (graffiti), and b-boying (or breakdancing). The most known “extended” elements are beatboxing, hip hop fashion, hip hop slang.”
So, there you go, a little bit of background on the hip-hop sub-culture.
My friend, Trevor, is always listening to rap music, using rap slang in conversations, and attempting to beat box. Most people would associate “hip hop sub-culture” with people of African descent. Trevor does not have the slightest hint of relation to an African American. He is the person on the far right on the picture in the blue zip up sweater. As you can see, he is the “whitest” Caucasian in the photo!
So, in a sense, I am attempting to display the “new” sub-culture in Reno that I see much of myself becoming more and more popular. It is the one with Caucasian, “white” people seriously attempting to become apart of the sub-culture that African-Americans gave birth to in America, “hip-hop.”
Personal
My personal reaction to this photo is one that stimulates me. They are all jumping around in the picture suggesting they are playing around and having a good time. Their casual clothing suggests they are laidback and down to earth. The fact that one of the guys pants is down suggests they are wild and not typically “polite” or “proper.” Their open body language shows me they are confident and proud. Lastly, the fact that they are all wearing hoodies also shows me they (their sub-culture) have a common trend in their style.
Historical
As I stated earlier, according to Wikipedia the supposed “fathers” of the sub-culture of hip-hop are DJ Kool Herc, Grandmaster Flash & the Furious Five, and Afrika Bambaattaa. Since I am not familiar with any of these names, I decided to educate myself about these “founders” so I could understand the historical background of their sub-culture.
This is a picture of D.J. Kool Herc. I learned he is a Jamaican Hip-Hop DJ who began brek-beat DJing.

This is a picture of the other founder, Grandmaster Flash and the Furious Five, of the hip-hop sub-culture. I noticed that the photo also sends out an energizing vibe. They are all laughing and having a good time. It is similar to the photo I took in that way. Also, they are all wearing clothes that are casual, but yet each individual has their “twist” to the same outfit. This photo is surprisingly similar to the one I took! It seems as though the one I took is just an “updated” photo with Caucasian individuals.
I then looked up Afrika Bambaataa. I found out that he is a DJ community leader from the South Bronx. He was infleuntial in the early development of hip hop throughout the 1970s.
Here is a photo of him:
As you can see, he is wearing a mix of a colorful scarf and black and white t-shirt. I like to think that Trevor’s colorful, blue sweater comes from Afrika’s colorful wardrobe. Also, the black and white hoodie Jeff, the second guy from the left, is wearing also originates from Afrika’s black and white t-shirt. I feel as though the black and white t-shirt trend has just been “upgraded” to the black and white hoodie trend in their sub-culture. Yes?
So there is some historical background that I found interesting. I hope you did too!
Technical
Looking at the picture, it is obvious that the main key light is coming from the right of the photo. It is obvious that the photo was taken indoors since you can see the walls and carpeting. Jeff’s hand in the air acts as a graphic vector, however, loses its influence because there is so much going on in the picture. If I had just had the other guys doing nothing with their bodies it would have been a more successful graphic vector. The signifier would be the “BLC” the guys are making with their bodies. If the viewer knows about how the Hip Hop sub-culture is known to abbreviate ideas, places, etc. and create their own slang, they would be more likely to understand the signified. The signified is the use of slang and abbreviations in the sub-culture.
Ethical, Cultural, Critical
An ethical consideration of the photo would be the fact that one of the individuals has his pants down. He pretty much caught me by surprise on that one! I kept it, though, because I feel it potrays their surprising, outrageous nature. Obviously, a man wearing pants down to his ankle can be sexually suggestive. Therefore, this photo can pose many ethical questions. Do they degrade women? Are they homosexual? Do they respect their bodies? These are just a few questions that can arise from a viewer looking at this photo.
The cultural meaning of this photo would be one of contradiction. For the most part, I think our society associates hoodies, rap, and beat boxing with the African American community. In this photo, however, not one of the individuals are African American. They do not even look slightly from that culture. Therefore, I feel as though the viewer may feel a kind of “critical reaction” to this photo. They may detect that something is “wrong” or “missing” in the picture. In reality, though, it is a new culture that is emerging. I see it to be very popular in the Reno community. Also, African Americans do not see them as mocking their community. On the contrary, I feel as though Caucasians’ interest in encouraging the African American “Hip Hop” sub-culture serves to make “peace” amongst the two sub-cultures (Caucasian Hip Hop and African American Hip Hop).